Im Online-Marketing werden viele Fachtermini benutzt. Damit Sie den Durchblick behalten, finden Sie hier eine Auflistung der wichtigsten Begriffe und deren Definition.
- A/B-Test
- A B Testing
- ABC Kundenanalyse
- Above the Fold
- Absprungrate
- Accelerated Mobile Pages AMP
- Accelerator
- Accessibility Tree (Barrierefreiheits-Baum)
- Account
- Account Based Marketing Abm
- Ad Click Rate
- Ad Hijacking
- Ad Impressions
- Ad Network
- Ad-Server
- Ad View
- Ad Visibility
- Adblocker
- Adsense
- Advertiser
- Advertorial
- Affiliate Links
- Affiliate Partnerprogramme
- Affiliate Publisher
- Affiliate Tracking
- Agentenbasierte Künstliche Intelligenz (Agentic AI)
- AI Prompts
- Aida Formel
- Algorithmus
- Alt Attribute
- Alt Attribute Und Title Tag
- alt-Text
- Altavista
- Amazon Web Service
- Anchor-Text
- Annual Contract Value ACV
- Annual Recurring Revenue ARR
- Anweisungsanpassung (Instruction tuning)
- Anzeigenklick
- Apache Server
- App Marketing
- App Store Optimization Aso
- Application Programming Interface API
- ARIA
- ARIA Hidden
- ARIA Live
- Article Spinning
- Artificial Intelligence AI
- Artikelverzeichnis
- ASCII Code
- Asset
- At Zeichen
- Attribut
- Audience Development
- Aufrufe in Google Ads
- Auth Code
- Authority
- Avatar
- Average Revenue Per Account Arpa
- Average Selling Price Asp
