Im Online-Marketing werden viele Fachtermini benutzt. Damit Sie den Durchblick behalten, finden Sie hier eine Auflistung der wichtigsten Begriffe und deren Definition.
- Above the fold
- A/B-Test
- Account
- Ad Click
- Ad Click-Rate
- Ad Click Rate
- Ad Impression
- Ad Network
- Ad-Server
- Ad Visibility
- Affiliate-Programm
- AIDA-Modell
- alt-Text
- Anchor-Text
- Anchor Text
- Attribut
- Authority
- Back-End
- Backlink
- Bad Neighbourhood
- Banderole Ad
- Banner
- Behavioral Targeting
- Bid Management
- Black Hat SEO
- Black List
- Blog
- Breadcrumb-Navigation
- Broken Link
- Browser
- Cache
- Call-to-Action (CTA)
- Card-Sorting
- Cascading Style Sheets
- Click-Through-Rate
- Cloaking
- Community
- Content
- Content Management System
- Content Marketing
- Content-Marketing
- Contextual Inquiry
- Contextual Targeting
- Conversion
- Conversion Rate
- Conversion-Rate-Optimierung
- Cookies
- Corporate-Blog
- Cost per Action
- Cost per Click
- Cost per Impression
- Cost Per Lead
- Cost per Mille
- Cost per Order
- CPX
- Crawler
- CRO
- Cross-Channel-Marketing
- CSS3
- Customer Journey
- Customer-Relationship-Management
- Customer Relationship Management-Systeme
- Dedicated Server
- Display-Marketing
- Dofollow-Link
- Domain
- Domain Authority
- Double-Opt-in
- Duplicate Content
- Elastic Layout
- E-Learning
- E-Mail-Marketing
- E-Mail-Spoofing
- E-Procurement
- Expertenbasierte Evaluation
- Eye-Tracking
- Facebook App
- Facebook Gruppe
- Facebook Page
- Featured Snippet
- Fixed Layout
- Flash
- Fluid Layout
- Fokusgruppe
- Fold
- Footer
- Forum
- Frame
- Frequency Capping
- Front-End
- Geo-Targeting
- Google Ads
- Google AdSense
- Graceful Degradation
- Guerilla-Marketing
- Hashtag
- Homepage
- HTML5
- Inbound-Marketing
- Index-Listing
- Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.
- Inlineframe
- Instant Messaging
- Internet Service Provider
- IP-Adresse
- Java
- Javascript
- Kaufprozess
- Key Performance Indicator
- Keyword
- Keyword-Advertising
- Keyword-Density
- Keyword Fokus
- Keyword-Targeting
- Konversionspfad-Analyse
- Landing Page
- Lastenheft
- Lead
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Levenshtein-Algorithmus
- Lieferantensuchmaschinen
- Link Building
- Linkfarmen
- Linkjuice
- Linkpopularität
- Local SEO
- Logfiles
- Lokale Suchmaschinen
- Long Tail
- Longtail Keywords
- Marketing Automation
- Media Queries
- Merchant
- Microblogs / microblogging
- Microsite
- Mobile Endgeräte
- Mobile First
- Mobile Marketing
- Mobiles Internet
- Multichannel-Marketing
- Multipart
- Multivariate Tests
- Netiquette
- Nofollow-Link
- OffPage-Optimierung
- Off-Page-Optimierung
- One-to-One Marketing
- Online-Marketing
- Online-PR
- Online Reputation Management
- Online-Vermarkterkreis
- OnPage-Optimierung
- On-Page-Optimierung
- Onsite-Befragung
- Open Source
- Opt-in
- Opt-out
- Orientation
- Page Impressions
- PageRank
- Panelbefragung
- Payment-Verfahren
- Pay-per-Click
- Pay per Install
- Pay per Lead
- Pay per Link
- Pay per Sale / Pay per Order
- Pay per SignUp
- Pay per View
- Performance Marketing
- Performance-Marketing
- Permission-Marketing
- Personas
- Pharming
- Phishing
- Pop Under
- Pop up
- Predictive Behavioral Targeting
- Pre-Header
- Private Affiliate Network
- Progressive Enhancement
- Prototypen
- Prototypentest
- Public Affiliate Network
- Quellcode
- Ranking
- Rapid Prototyping
- Real-Time-Bidding
- Redemption Grace Period
- Redesign
- Regionales Targeting
- Relaunch
- Resolution
- Responsive Webdesign
- Re-Targeting
- robots.txt
- RSS-Feed
- Screencast
- Search Engine Results Page
- Semantisches Targeting
- SEO Audit
- SEO Consultant
- Sichtbarkeitsindex
- Single-Opt-in
- Sitemap
- Slow Death
- Social Bookmarks
- Social Commerce
- Social Login
- Social Media
- Social Media Marketing
- Social Media Monitoring
- Social Media Optimization
- Social Media Targeting
- Soziodemografisches Targeting
- Spam
- Spam-Report
- Spider
- Stemming
- Stoppwort Wörter
- Storytelling
- Streuverlust
- String
- Suchmaschine
- Suchmaschinen-Marketing
- Suchmaschinenmarketing
- Suchmaschinenoptimierung
- Suchmaschinenwerbung
- Supply Chain Management
- Synchroner Remote Usability-Test
- Syntax
- Tag / Tagging
- Targeting
- Tausend-Kontakt-Preis
- Technisches Targeting
- Themenrelevante Verlinkung
- Thumbnail
- Touchpoint
- Tracking
- Traffic
- TrustRank
- Unique User
- Unique Visitors
- Update
- URL
- Usability
- Usability-Inspektion
- Usability-Testing
- Usability-Testlabor
- User Agent
- Validierung
- Videomarketing
- Viewport
- Virales Marketing
- Visit
- Visits
- W3C
- Web 2.0
- Web-Controlling
- Webdesign
- Web-Indexing
- Web-Provider
- Web-Publishing
- WebRank
- Webseite
- Website
- Websiteoptimierung
- Web-Usability
- Werbemittel
- W-Fragen
- What You See Is What You Get (WYSIWYG)
- White Hat SEO
- White-Hat-SEO
- Whitepaper
- Widget
- Wiederbesuchsrate
- Wiki
- Word-of-Mouth-Marketing
- XML-Sitemap
- Zahlungsmodelle
- Zielgruppe
