Im Online-Marketing werden viele Fachtermini benutzt. Damit Sie den Durchblick behalten, finden Sie hier eine Auflistung der wichtigsten Begriffe und deren Definition.
- Bots
- Brand Monitoring
- Breadcrumb Navigation
- Broken Link
- Browser
- Budget Allocation
- Business Intelligence Bi
- Buzz Marketing
- Buzzword
- Cache
- Call-to-Action (CTA)
- Canonical Tag
- Card-Sorting
- Cascading Style Sheets
- Cash Burn Rate (CBR)
- ccTLD
- CDN
- Chatbot
- Chatbot (Chatbot)
- ChatGPT
- ChatGPT (ChatGPT)
- Click Path
- Click Rate
- Click-Through-Rate
- Clickbait
- Client
- Client Side Rendering
- Cloaking
- Cloud Computing
- Community
- Community Management
- Computer
- Content
- Content Curation
- Content Gap Analyse
- Content Governance
- Content Management System
- Content Marketing
- Content Republishing
- Content Strategy Content Strategie
- Content Syndication
- Contextual Inquiry
- Contextual Targeting
- Conversion Funnel
- Conversion Rate
- Conversion-Rate-Optimierung
- Conversion Tracking
- Cookie
- Cookies
- Core Web Vitals
- Corporate Blog
- Cost per Action
- Cost per Click
- Cost per Impression
- Cost per lead (CPL)
- Cost Per Mille (CPM)
- Cost Per Order CPO
- Cost Per View CPV
- CPC Cost Per Click
- CPX
- Crawl Budget
- Crawler
- CRM Customer Relationship Management
- CRO
- Cross-Channel-Marketing
- Cross Linking
- Crowdfunding
- CSS
- CSS3
- Cumulative Layout Shift CLS
- Customer Acquisition Cost CAC
- Customer Data Platform CDP
- Customer Engagement Ce
- Customer Experience
- Customer Journey
- Customer Lifetime Value CLV
- Customer-Relationship-Management
- Customer Relationship Management-Systeme
- Customer Success Manager
- D2C Direct To Consumer
- Darknet
- Data Driven Marketing
- Data Driven Storytelling
- Data Management Platform Dmp
- Data Warehouse
- Datenbank
- Datenfeed
- Dedicated Server
- Deep Crawl
- Deep Learning
- Deeplink
- Der Crocodile Effect im SEO
- Dialogmarketing
- Digital Disruption
- Digitale Strategie
- Direct Marketing
- Disclaimer
- Display-Marketing
- Document Object Model
- Dofollow-Link
